A new book from Europe’s software champion SAP purports to describe the new megatrends that are shaping industries. These include ‘everything as a service’, the energy transition, resilient supply chains and more. Are these so unusual? The book includes a collection of anecdotes garnered from SAP’s clients including Shell. Readers may get some ideas for ‘unusual’ business. But the book fails as a testimony to SAP’s achievements or its future.