Back in 2008, the then Petroleum Data Model Association (PPDM) changed its name to become the Professional Petroleum Data Management Association, reflecting its expanding scope from data modeling to include best practices, certification and training. PPDM is changing its name again to become simply the ‘PPDM Association’ with a tagline of ‘the global energy data professionals’. The latest change reflects a shift from just ‘petroleum’ to embrace ‘new energies and more environmental responsibility’. ‘Energy’ and ‘data professional’ ‘more fully reflect the value and service we provide.’
In a similar vein, the oil and gas service behemoth that used to be called Schlumberger is changing its name to just ‘SLB’. We have two problems with the new moniker. First, how will it be pronounced. ‘Ess, ell, bee’ as the SLB marketing folks would no doubt like, or ‘Slub’ as it might trip off one’s tongue. Like PPDM, SLB’s name change reflects a desire to downplay its oil and gas heritage in favor of its ‘vision for a decarbonized energy future’. The other downside for SLB is that its founders, the Schlumberger brothers will be turning in their graves.
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