The SEG has now ‘quashed’ talks of possible mergers (notably with the SPE) and is to remain an independent organization while accelerating the ‘transformation’ of the Society. A ‘strategic options’ task force and third party independent contractor held focus groups to get feedback from stakeholders. Themes for increased focus included broadening the community to all members and to meet the membership’s needs throughout their careers, to ‘modernize SEG’s approaches’ and to ‘improve diversity’. Encouraged by this rather nebulous feedback the SEG is to form a transformation task force and hire a project manager. For more (but not much more) on the decision not to merge and on the transitional task force, listen to SEG President-elect Ken Tubman’s podcast where he expounds inter-alia on what the gaming industry might bring to SEG members’ collaboration. TikTok for geophysicists?
The SEG Technical Standards Committee has been engaged in discussions with The Open Group for several months and signed an MOU in August 2021 with the Open Subsurface Data Universe (OSDU). The TSC has published a data-delivery best-practices document for post stack seismic data and is to recommend adoption of SEG-Y Revision 2.0 by year-end 2022. Although this does not appear to address the SEG Y vs Open VDS ‘storage wars’ we have reported on previously.
A ‘digital transformation task force’ has been set up to ‘identify business opportunities for SEG to expand in digital and virtual space’. The task force is inspired by companies ‘like Google, LinkedIn, Amazon, and Uber’ who apparently ‘provide lessons for building a business model based in digital space’, many of which are ‘relevant to a viable future for SEG’. The task force is to apply ‘best practices in virtual market analysis’ to identify the ‘personas’ that comprise the SEG’s ‘customer base’ and is using business intelligence software to test and refine personas from our database of customers. Energy in Data is presented as a task force ‘pilot’ although the conference has been running since 2020. What is new is the transition from a conference to an online community, with conferences as a ‘secondary or possibly unnecessary delivery channel’. The second trial is a community-based online business model for content derived from SEAM projects. Both trials are centered on new business lines from which SEG may be able to capitalize by providing a ‘virtual business model’.
SEAM has hitherto focused on building realistic subsurface models and simulating corresponding numerical benchmark data sets. The organization is now to undertake projects that focus on industry challenges (technology generation) and on the ‘further democratization’ of data and industry benchmarks, digital twins, and industry standards. The SEG is also to establish a ‘SEAM Data Platform’ which will be ‘the number one global platform for synthetic data sets and models’ leveraging open-source components, but not, as far as we know, OSDU! More from SEG/SEAM.
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