Survey finds all US manufacturers lag on digital

BP as Siemens’ poster child for ‘revenue re-invention.'

A new publication from Siemens, ‘The race to a digital future, assessing digital intensity in US manufacturing,’ divides the digital enterprise world into two camps, ‘efficiency experts’ and ‘revenue re-inventors’. Both use digital technologies to improve productivity and efficiency, but the latter is ‘leading the way in exploring how digital transform business models and unlock new markets.’

In a somewhat oblique citation to a publication from Tessela, Siemens kindly places BP in the latter camp, thanks to the ‘new technology’ of the BP Well Advisor (Oilit Jan 2013). Siemens surveyed some 200 US companies across five industrial sectors including oil and gas. All sectors ‘have significant progress still to make as they move toward a digitally enabled future.’

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