15 years of PNEC—Part 3, 2007-2010 and some Oil IT Journal news

We conclude our history of the first 15 years of PNEC. 2007 to 2010 saw data management maturing—with less entreaties to manage data and more data management achievements. The latter years reflect the rise of master data management, of PPDM and of Petris’ toolset. Before departing for the holiday break, editor Neil McNaughton thanks the new OilIT.com sponsors.


There were two PNEC shows this year, in Houston and Amsterdam. We noted a shift from ‘talking about poor data quality and under-funded data management initiatives’ to presentations of success stories demonstrating that it can be done. Solutions include major databases such as Shell’s corporate data store or ConocoPhillips Alaska’s ‘neutral’ technical database. Elsewhere, companies such as Anadarko were leveraging master data management solutions to ‘get a hold’ on their well data and eliminate ‘back door’ data management. Web services are now a reality for Pioneer, which is working with IHS and Schlumberger to consume E&P data from diverse sources in its One Map application. Shell Canada used a ‘risk assessment matrix’ showing the likelihood of a data ‘incident’ against the severity of the consequences. This highlighted some costly past failures and persuaded Shell to spend $4 million to sort things out.

The PPDM data model is the ‘first port of call’ for many data initiatives although HP’s attempt to shoehorn the model into a ‘facet-based’ taxonomy was an instructive failure. Kalido is claiming more success, using a trimmed-down version of PPDM in its master data management solution for E&P. Chesapeake reports use of Oracle’s Hyperion master data management in a GIS-based roles and activity tracking system. On the real-time front, RasGas of Qatar reports programmatic access to the OSIsoft PI Historian for direct access to production data.

At the EU event, Petris presented work performed for Saudi Aramco leveraging web services and an ‘authoritative data store’ for the management of large, long-lived assets. Shell continued to endorse Flare’s catalog of upstream terminology. Emerging social networking technologies began to impact the upstream—at least according to Petroleum Development of Oman’s Alessandro Allodi who advocated ‘folksonomies,’ user-generated tags, to manage information.


A record-breaking PNEC with around 430 in attendance. Along with the data ‘trinity’—quality, master data management and unique identifiers—data governance made its entry on the scene. Exxon leveraged concepts developed in the data warehousing community to improve and monitor quality. BP approached the problem from the master data management end—with the deployment of Kalido’s MDM solution (designed by SAIC) across its upstream data sources. Landmark worked with Shell to provide a unique well identifier, tying in data from several databases. HP’s business intelligence unit worked on Marathon’s information quality management. Saudi Aramco’s presentation on data services described a new toolset for seismic data management that is to be productized by Petris.


There was a sharp drop in attendance this year due to the downturn and the flu ‘epidemic.’ Chevron presented its ‘Keystone’ master data management program addressing issues such as the appropriate level of detail, and the difficulty of achieving a standard naming convention.

Total introduced its plans for an RESQML-based data model to support a revamp of its venerable Alwyn. Marathon’s ‘MIDAS’ well master data store embedded HP’s ‘IQM’ quality management methodology and Informatica IDQ. LMKR introduced its simulation-based training system, developed for in-house use and now being commercialized for training new hires on topics from seismic interpretation, through drilling to economics. Petris rolled out its new ‘OneTouch’ front end to its Winds Enterprise data integration system and received endorsements for its technology from Saudi Aramco and Baker Hughes.


A great year for Petris which contrived to be the centerpiece of no less than five presentations. Continental Resources described how it got started with PPDM. Hess reported on its use of MetaCarta (with help from Schlumberger). HighMount described how it constructed a fairly sophisticated data environment from off-the-shelf components like Schlumberger-Innerlogix’ data QC toolset. The relationship between upstream data management and the emerging ‘horizontal’ Data Management International (DAMA) organization was investigated in a presentation from Schlumberger.

Oil IT Journal

Well, I hope that you enjoyed our PNEC history. It was fun drawing it all together. Coverage over three issues has meant that we did not introduce our renewed sponsors for the www.oilit.com website last month. Here is the new line-up...

Renewing sponsors

Exprodat (www.exprodat.com)

geoLOGIC (www.geologic.com)

Georex (www.georex-at.com)

IDS (www.idsdatanet.com)

LMKR (www.lmkr.com)

Neuralog (www.neuralog.com)

OFS Portal (www.ofs-portal.com)

Paradigm (www.paradigmgeo.com)

Petris (www.petris.com)

Petrosys (www.petrosys.com.au)

New sponsors

Energistics (www.energistics.org)

P2 Energy Solutions (www.p2es.com)

A big thanks to all of the above for their support.


In preparation for our annual summer break we have prepared what I think is a bumper issue of Oil IT Journal with more reports from user groups and member meets than ever before. These are now one of the prime sources for our coverage and I would like to thank those who have made their material available to us. Let me encourage others to do likewise.

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