IBM Maximo in Smarter Planet, IIF and MDM

IBM triple prong attack on E&P IT—Maximo, Integrated Information Framework and MDM.

At a recent breakfast meet in Calgary, IBM’s Bill Ely, of the Maximo asset management unit and head of the Maximo oil and gas user group, presented IBM’s solution for ‘intelligent asset management and operational efficiency.’ Maximo is being retro-fitted into IBM’s ‘Smarter Planet’ initiative (TechWatch 1005) which promises an instrumented, interconnected and intelligent world. Oil and gas asset management is a strategic growth area for IBM and the ‘reference semantic model,’ developed in the Chemicals and Petroleum unit is now impacting Maximo and other IBM units such as turnaround and business analytics and optimization. Maximo is seen as an enabler for integrated operations and boasts a blue chip customer base including ADCO, BP, CNOOC, Chevron, KNOC, Repsol and others.

Those who have followed IBM’s ‘other’ E&P data framework—the Chemicals and Petroleum Integrated Information Framework (IIF) will have noted the absence of Maximo from this offering. This is because Norway, where the Chem & Pet IIF was developed for StatoilHydro, is primarily an SAP ‘shop.’

The Chemicals and Petroleum IIF, now in version 1.3, has moved from its JIP status (original versions were developed under the auspices of the Norwegian Integrated Operations initiative) last year with its first ‘sale’ to Statoil last year. Meanwhile in Houston, IBM was touting a another solution to upstream data management—see our report on Jim Soos’ presentation on ‘Master Data Management in the E&P Industry’ on page 11 of this issue. More from

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