It’s all very well having a website, but how do you persuade the surfers to visit? Schlumberger thinks it has the answer in its new RealTime news service which combines daily news coverage of the five industries in which the company operates with simplified access to over 10,000 pages of technical and business information about Schlumberger. Schlumberger chairman Euan Baird claims “Realtime will be the fastest, most reliable source of news for the industries we serve."
Realtime also provides continually updated prices of oil and gas, indicators of utility and semiconductor market activity and major financial indicators including, for example, the M-I drilling rig count – a major barometer of activity for the upstream energy business. Users of the site may also customize the flow of information in Realtime to focus on those businesses and indices of interest to them and incorporate items from other sources.
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